Social Media for Business


All about how to get the best out of social media in a business. Looking at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.


The internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three-quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction.

So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels.


Online Social Media for Business Course Target Audience

This Social Media for Business E-Learning course is a great induction course in relation to using Social Media for your Business needs as it covers a wide range of topics in some detail.

This Social Media for Business E-Learning course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The online Social Media for Business course object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Social Media for Business E-Learning Advantages

This Social Media for Business Online E-Learning Course is approved by CPD.

Online training is flexible, efficient, and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time to fit the training in around their work and personal life.

Duration of the course

100 minutes

Social Media For Business Modules

What is Social Media?
Introduction to POST Methodology
Websites and Microsites
Bringing it all Together
Is Social Media Worth It?


100 mins

CPD Units



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